Detournement

guerrilla Girls

Guerilla Girls, 1985-present
The Guerilla Girls are members of a feminist activist group made-up of artists, designers, curators, and other artworld workers who chose to remain anonymous in their public presentations so as not to distract from their message. Their anonymity forms part of the Guerilla Girls performance strategy as they wear gorilla masks while taking on as pseudonyms the names of dead women artists. “We could be anyone; we are everywhere,” they report on their website www.guerrillagirls.com. The poster by the Guerilla Girls shown here uses pointed humor to make the viewer reflect on how art depicts women while at the same time has excluded them from the economic power generated by the production of culture.