Detournement

consommez

Atelier Populaire, Consommez, 1968
A signature feature of the widespread French protests of May 1968 were the thousands of posters designed at the Atelier Populaire, or “People’s Workshop,” that was established by students at the École des Beaux-Arts in Paris. Taking up a variety of themes—from the abuse of police power to the hoped-for establishment of some new type of utopian socialist society—the posters of the Atelier Populaire helped inspire and galvanize a diverse group of students, workers, and bourgeois supporters of the movement.